Posted on 28th Nov 2011 @ 1:47 PM

Corks Out, the leading independent wine merchant, has launched  a new mobile-optimised website which allows customers to buy champagne and wine using an iPhone or smartphone.

The new mobile website will automatically be shown to customers going to www.corksout.com and allows customers to browse and search for wines, read product tasting notes and reviews, and buy wine – in short all the key features of the main website.   The move makes Corks Out one of the first wine merchants in the UK to launch a mobile site, continuing a trend of market leading innovation at this family run, award winning independent wine merchant.

Phil Smith, e-Commerce Director at Corks Out, explained “This is about our customers and their expectations. A significant proportion of our customers visit our website on the move, seeking a specific product, say an iconic wine or a champagne.  I want to make it easy for someone to order a wine on the commute home and have it waiting for them the next day.  We are absolutely focused on offering the best customer service for our customers and this is just one of the many innovations we are moving forward with.”

It would appear that the most popular use of the mobile site so far has been to order champagne, maybe because Corks Out has some of, if not the, cheapest champagne offers in the UK.  Currently, Corks Out is selling a bottle of Bollinger Champagne for £30.99 and a bottle of Pol Roger Champagne for £26.95. There are also a range of other champagne offers on their website including such famous names as Laurent Perrier, Billecart-Salmon and Thienot. When asked, Mr Smith said “They are certainly the lowest prices we have sold champagne at, and last time I looked were the lowest online prices in the UK.” 

About Corks Out

Founded in 2003 by Ruth Yates, Corks Out is a leading Independent Wine Merchant in the North West of England, with five wine stores in Stockton Heath, Alderley Edge, Chester, Heswall and Timperley. The company has won a string of awards for innovation and customer service, including three major national awards this year - International Wine Challenge - Large Independent Retailer of the Year 2011, Top Merchant Best Retailer Award 2011, and National Drinks Retailing Awards Independent Wine Retailer of 2011. Corks Out is widely seen as "the voice" of the independent wine retail industry and has consistently been at the leading edge of innovation within the industry, being the second retailer in the UK to introduce wine tasting “jukeboxes” into its stores.  It stocks a wide range of high quality, value for money wines, seeking out unusual and interesting product for its customers. The company redesigned and re-launched its website just before Christmas 2010 and has now offers one of the most extensive range of wines with comprehensive tasting notes online.  It is one of the first independent wine merchants in the UK to launch a web-optimised website.