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The Wizards of Oz! | February 2008

Australia - prolific contributor to the boom in New World wine making. This dynamic country has gone through some major changes in the past two decades. In the 80’s exciting fruit-driven wines made a real impact in the UK market; sales quickly overtook more traditional countries - knocking France off the top spot.

If you think of Aussie wine you will almost certainly think, Shiraz, brands like ‘Jacobs Creek’ and discounted prices. It’s a fact that most Australian wine sells on promotion at lower price points. Greater competition from countries like Chile however forced Australia to look for something else! Regionality is the new buzzword. Vineyards concentrate on grape varieties and wine styles to best suit local conditions. Customers too have begun to explore a whole new world of Australian wine and spending an extra pound or two was really making a difference.

Hunter Valley is the most famous area, with close proximity to Sydney. The Barossa Valley is warm producing big reds and Chardonnay’s. Cooler climate Clare and Eden Valley and Victoria are renowned for fine quality, especially Riesling, Pinot Noir and Cabernet. Really interesting is Margaret River in Western Australia. No cheapies here though, just pure quality Cabernet, Semillon, Chardonnay and Pinot Noir.

There is more to Australia than Shiraz, Chardonnay or half price offers. Next time you feel like trying the real Wizards of OZ, there’s a host of interesting sub regions and hidden gems awaiting you. Try an independent wine merchant and a boutique winery. I promise you, for £5.99 and upwards you will taste a whole new country.

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Last updated: February 22, 2008

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